Have a glance at the simple steps that you can follow to have a good SEO friendly domain name:

Insert Keywords in the domain name: Keywords trigger the success of domain names by playing an active role in making the entire SEO process run at a higher speed and at a better Click Through Rate (CTR). These keyword-rich domain names serve as sign post and build strong website-niche relationship. Also if the URL of the website is constituted by keywords, Google indexes it fast and the website theme also appears uniform throughout.

Choose a top level domain (TLD) name: TLDs continue to rule the Internet business, especially .com (the most extensively used TLD). Since it is the most popular domain extension, you must try to get your domain name ending with .com as it would make your users recall it fast. Although there are instances of many successful websites with other domain extensions too, yet .com happens to be the most preferred choice of netizens across the globe.

Insert SEO friendly Inbound Links: Links are highly recommended since these play a considerable role in SEO. The keyword-rich domain names give way to SEO friendly inbound links as many netizens try to connect with your website using your domain name. If your website is devoid of SEO friendly inbound links, the search engines draw an inference that your website has no relevant content. However, the inbound links that you acquire must be quality links as poor links can adversely affect your SEO endeavors. Hence, stay away from ‘Black Hat SEO’.

Easy-to-remember domain names: A domain name must be short and easy to remember so that the users recall it fast and there is heavy web traffic to your website. There would be increased scope of conversion and online sales for your business. Avoid tricky and complicated domain names as they might work against the success of your online business.

Avoid hyphenated domain names: It’s recommended that you must avoid hyphenated domain names as these give rise to a large number of complications and users tend to forget the positioning of hyphens in the domain name very easily. The results can be very detrimental since a large number of your visitors can be misled to other similar named websites, all without any hyphens.

Attract great Type-In Traffic: Some of the users have a tendency to type the keyword directly into their URL bar and add a ‘.com’ extension to the same. Hence, I’d advise you to select a domain name that comprises of an exact keyword that matches your business as the chances of higher web traffic get a remarkable boost.

Write better web content.
Understand how people (don’t) read on the Web
Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.

That’s why, web content has to be 50% shorter than print.

Readers on the Web scan text
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.

Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.

Readers on the Web are impatient
Readers on the Web are in a hurry to get the information they want, and move on.
They don’t have the patience for obscure and complex text. They don’t enjoy scrolling through masses of text either.

Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don’t enjoy the information gathering experience on your site.

Attracting attention and retaining reader interest is a challenge, specially as you have just

10 seconds to grab attention with your web site content
55 seconds to develop an understanding of your company or product

To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.

Readers on the Web are skeptical
Credibility is a major factor in retaining reader interest on the Web.

Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point.

Hyperlinks to the sources of your information or to related information also add to credibility.

Readers avoid information overload
In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.
They don’t want to spend time and effort reading content that they may not find useful.

Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph.

Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.